4 secrets of effectiveness in sales
Let me tell you a little story. There was a man who was looking for a job in sales. After a while, he found a job as a salesman in a company which was selling meat door to door. He was having 2 colleagues which were also selling meat door to door. Every day from Monday to Friday at 8:00 AM they needed to be at the front door of the factory and load their trucks with meat. Then, drive the trucks door to door in different neighbourhoods and sell the meat. He started to see that his colleagues were trying to convince people that they need meat, even if they did not want it. So, he tried a different strategy than his colleagues: he was knocking firmly at every door, when someone opened he was always smiling and being enthusiastic about what he was selling and if the person did not want the meat, he was asking that person if he/she knew somebody else who would be interested in buying some meat. If the answer was “NO!”, he said this every single time: “Thank you for your time. Have a great day today!”. Then, NEXT. He also observed that after 4–5 closed doors, his colleagues were easily knocking on the door, hoping no one will answer. So, he was not wasting time, and if someone wouldn’t need the meat, he was just moving to the next one. One day, just after a few days from getting the job, he found this woman who wanted loads of meat and even almost wanted to buy the truck itself! Everyone was shocked because he was more effective than his colleagues who were selling meat for far longer than he did. What can we learn from this story? What are 4 secrets that we can take from this story?
Secret #1 — “Knock firmly on the door.”
You may not be a door to door salesman, but you are trying to make sales using different methods. So, in your case, “knocking firmly on the door” means that you need to have a positive mindset — “I can do this”; “this person is interested in my product/service”; “I will close this sale”. Mindset is very important. Get it right!
Secret #2 — Smile and be enthusiastic.
Smiling makes you feel good and it makes your prospect feel better. Smiling makes them trust you and will also help them forget about their problems. Smiling will also make you feel positive. Even in a call, a smile makes a difference and it will be felt by the other person. Being enthusiastic will show them that you strongly believe in whatever you are selling to them. If you have any hesitation at all, a tiny little bit of hesitation about selling your product or service, a tiny little bit of uncertainty about what you are selling, they will feel it and think that you are not believing in your product or service. So, be enthusiastic!
Secret #3— Don’t waste your time or their time.
Tell them you are not gonna waste their time. That’s their biggest fear. You don’t want to waste their time and you surely don’t want to waste yours. So, if they say “NO”, ask them: “Do you know anyone who would be interested in this product or service?” Sometimes, you will get some pretty nice referrals and also sales. If they still say “NO”, GO TO THE NEXT ONE. NO → NEXT. DO NOT WASTE YOUR TIME ON PEOPLE WHO ARE NOT QUALIFIED, DO NOT WANT, AND/OR DO NOT AFFORD your product or service. There are 46.8 millions MILLIONAIRES on Earth. Do not waste your time on a few people. NEXT.
Secret #4 —” Thank you for your time. Have a great day!”
Always say this even if your prospect hangs up on you or shuts the door in your face. Why? Because this will make you fell better and it will give you the power and strength for the next prospect. This will act like a shield in front of the rejection. It will make you feel better about yourself.
What did you learn from this article? Were you doing these things? I dare you to try them next time you are selling something. You will be absolutely stunned about what will happen.
